The Customization Group
  • Headquarters: Cologne, Germany
  • Sector: Consumer Goods & Retail
  • Investment role: Minority shareholder
  • Responsible: Sophia Korth
  • Current Investment

The Customization Group is a European leader in mass-customisation products, including photo printing and framing services, with presence in over 20 countries. The company offers a wide range of customised wall decorations and personalised gifts, sold online.


Year of investment



Strategy & key initiatives

  • Improve flexibility and operational excellence for trend adoption and scalability via fully integrated business model
  • Extend white label network through unique value proposition to become partner of choice for B2B customers
  • Focus on B2C channel completeness to further built industry leading B2C customer reach